"The Most Beautiful Car of the Year" is part of the Grand Prizes of the International Automobile Festival. This is a very special prize for the general public is responsible for appointing the winner.
Principles :
Internauts have the possibility of voting for their favorite car and win one car with a value of €30,000 (retail price) by taking part in a quiz game. Organized by Eurosport, Group TF1 and Le Point, the election is available worldwide in 6 languages on 7 mini voting sites.
History
Following two years in which the Jury was the one to pick a winner, Rémi Depoix put forward a proposal to Jean-Claude Dassier of TF1 to broadcast a huge public event which, ever since, has had the privilege of selecting "The Most Beautiful Car of the Year", basing its judgment solely on aesthetic criteria.
Minitel at the time became the ideal medium to gather the numerous votes cast (almost 100,000 in the initial years), then added to by telephone.
The success of the vote has been steadily confirmed over the years to reach a current level of over a million Internet connections. This public and international election play nowadays a singular role in the automobile industry because of its functioning. It has become an essential poll perfectly in line with the requirements of manufacturers to market not only efficient, environmentally-friendly cars, but also "beautiful" cars.
"The Most Beautiful Car of the Year" is part of the Grand Prizes of the International Automobile Festival. This is a very special prize for the general public is responsible for appointing the winner.
ReplyDeleteOrganized by Eurosport, Group TF1 and Le Point, the election is available worldwide in 6 languages on 7 mini voting sites.
ReplyDelete