Wednesday, January 25, 2012

THE MOST BEAUTIFUL CAR OF THE YEAR

"The Most Beautiful Car of the Year" is part of the Grand Prizes of the International Automobile Festival. This is a very special prize for the general public is responsible for appointing the winner.

Principles :
The title of "The Most Beautiful Car of the Year" is awarded to a four-door sedan, a mivan, an estate car, a two-door sedan, a convertible or a SUV. The model must be registered in the competition by its manufacturer and marketed in the year with a retail price not exceeding €50,000.
Internauts have the possibility of voting for their favorite car and win one car with a value of €30,000 (retail price) by taking part in a quiz game. Organized by Eurosport, Group TF1 and Le Point, the election is available worldwide in 6 languages on 7 mini voting sites.

History
The International Automobile Festival was established in 1986 as part of the 24 hour ice Trials in Chamonix. The vote for "The Most Beautiful Car of the Year" was launched one year after the International Automobile Festival's establishment.
Following two years in which the Jury was the one to pick a winner, Rémi Depoix put forward a proposal to Jean-Claude Dassier of TF1 to broadcast a huge public event which, ever since, has had the privilege of selecting "The Most Beautiful Car of the Year", basing its judgment solely on aesthetic criteria.
Minitel at the time became the ideal medium to gather the numerous votes cast (almost 100,000 in the initial years), then added to by telephone.
The success of the vote has been steadily confirmed over the years to reach a current level of over a million Internet connections. This public and international election play nowadays a singular role in the automobile industry because of its functioning. It has become an essential poll perfectly in line with the requirements of manufacturers to market not only efficient, environmentally-friendly cars, but also "beautiful" cars.

2 comments:

  1. "The Most Beautiful Car of the Year" is part of the Grand Prizes of the International Automobile Festival. This is a very special prize for the general public is responsible for appointing the winner.

    ReplyDelete
  2. Organized by Eurosport, Group TF1 and Le Point, the election is available worldwide in 6 languages on 7 mini voting sites.

    ReplyDelete